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Can a corporation “own” a color?

Color is ubiquitous and defines may products or goods that we use on a daily basis. It can occasionally define a brand or an entire company. So is it possible for a company to trademark rights to a color? Surprisingly, yes!

Several companies in our colorful history have successfully trademarked a specific color. Trademarks allow a business entity to protect its intellectual property for exclusive use in their respective markets.

Owens-Corning, a fiberglass insulation company, managed to win the country’s first ever color trademark. After successfully defending their pink-dyed insulation in courts as essential to their brand, many companies followed suit in their quest of color trademark. Many of the mainstay brands we know today - UPS, Home Depot, T-Mobile - all have their specified Pantone color protected. Click the link below to learn more about the business of color:

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Experts Weigh In on 2020 Color Projections

Our dyes make their way into many of the products you see daily. As we move into the New Year, we must prepare for the next wave of color trends in product design. We count on expert projections like these to help us forecast and provide quality dyes to all industries we serve. Click the article for expert insight into this New Year’s color trends.

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This New Dye Changes Color When Exposed To UV Light

MIT's Computer Science and Artificial Intelligence Laboratory may have a break through in color-changing technology. Now you may be able to personalize the color of your shoes or shirt based on what you're feeling today. Photochromic color dyes, which are able to change color upon exposure to UV light, are the foundation of the project's success. With this color technology, there may be commercially viable solutions for wide array of products. Click the link to read more:

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Worn Again Transforms Old Clothes Into Raw Materials

Worn Again Technologies, a U.K. based startup, is bringing a new definition to recycling. The company uses a reverse engineering process to convert used polyester and cotton back into raw materials. The process includes decontaminating stripping out color dyes and chemicals. Click below to read the article!

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Just dye it: how this apparel company is developing water- and chemical-free textile tinting

The textile industry, consuming one of the highest quantity of color dyes, is simultaneously responsible for significant usage of water and processing chemicals. With environmental concerns on the rise, companies are looking for innovative solutions to counter discharged waste water. Dyecoo, based in the Netherlands, has invented a textile dyeing machine which does not require water or processing chemicals. Backed by several global bands, Dyecoo uses a method of pressurizing and heating carbon dioxide in their cutting-edge technology.

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Meet the blue crew, scientists trying to give food, flowers, and more a color rarely found in nature

The discovery of a new blue pigment back in 2009 is dubbed as "YlnMn Blue". This accidental pigment blue has seen as a breakthrough of a new color, "the bluest of blues." In mankind's history, blue pigments have been incredibly rare to come by. With blue dyes and pigments containing complex chemistry, the blue spectrum is scarce in nature and even more difficult to synthesize. Although color can be taken for granted, our fellow scientists continue the research to discover new blues.

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